Custom software
Custom software and SaaS, shipped every week.
We design and build web applications, mobile apps, SaaS platforms and internal tools for startups and established businesses. A senior team, AI-first engineering and weekly releases mean you see working software from the first sprint.
Start a projectBuilt to last
Good custom software is not just features. It is clean architecture, automated tests, observability, security and documentation, so the product keeps working and your team can own it long after launch.
Overview
Custom software that fits how your business works
Off-the-shelf software is a good start, but most growing businesses reach a point where spreadsheets, workarounds and disconnected tools slow everyone down. Custom software fits your workflows exactly, connects your systems and can become a competitive advantage, or a product you sell. The risk is choosing a partner who builds something that is hard to maintain or never quite finished.
We reduce that risk with a clear process: a short shaping phase that turns ideas into a specification and prototype, fixed-fee milestones, working software every week, and engineering practices that keep the codebase healthy long after launch. Because we build AI-first, we can also add intelligent features such as search, summarisation, document handling and assistants where they create real value for your users.
What we build
Custom software development services
From the first MVP to a platform with thousands of users, with the same senior standards throughout.
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01
SaaS product development
Multi-tenant architecture, authentication, billing, admin and analytics, built to scale from your first customers.
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02
Web application development
Fast, accessible web apps in React, Next.js and TypeScript, with robust APIs behind them.
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03
Mobile app development
iOS and Android apps in React Native or Flutter, offline-first where it matters, with AI features built in.
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04
Internal tools and dashboards
Replace spreadsheets and manual work with tools your operators like, connected to your existing systems.
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05
APIs and integrations
Connect your CRM, ERP, payment, logistics and messaging systems with reliable, monitored integrations.
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06
Cloud and DevOps
Infrastructure as code on AWS, Google Cloud or Azure, CI/CD, monitoring and cost control.
Process
How we build custom software
Fixed fee per phase, a measured exit gate at the end of each, and working software from the first weeks. See every playbook week by week.
- 01
Shape
Product spec, architecture and a clickable prototype, so everyone agrees before code is written.
Weeks 1 to 2
- 02
Build
Weekly releases to a live environment, Friday demos and a backlog you control.
Weeks 3 to 12
- 03
Harden
Load, security and accessibility testing, monitoring, backups and documentation.
Before launch
- 04
Launch and grow
Production launch, then ongoing development or a rehearsed handover to your team.
Ongoing
Use cases
What we build
B2B SaaS platforms
Workflow, analytics and vertical SaaS products with tenants, roles, billing and integrations.
Marketplaces and portals
Customer, partner and vendor portals with payments, messaging and self-service.
Field and sales apps
Mobile apps that work offline, sync reliably and help teams on the move.
ERP and CRM extensions
Custom modules and integrations around Salesforce, HubSpot, Zoho, SAP and NetSuite.
Data and reporting platforms
Dashboards and reporting that pull data from every system into one trusted view.
Legacy replacement
Rebuild an ageing system on a modern stack, migrating data and users without downtime.
- Senior engineers only, with the same people from first call to launch.
- Fixed fee per milestone and a working release every week.
- AI-first engineering that delivers more scope for the same budget.
- Clean, tested, documented code in your repositories, owned by you.
- Based in Ahmedabad, India, with overlap hours for India, Europe and the US.
What we build with
Chosen for your problem, never for a partnership.
AI and data
- OpenAI
- Anthropic
- Google Gemini
- Llama and Mistral
- LangGraph
- pgvector
- Databricks
- Snowflake
Product
- TypeScript
- React
- Next.js
- React Native
- Flutter
- Python
- Go
- Node.js
- Postgres
Platform
- AWS
- Google Cloud
- Azure
- Kubernetes
- Terraform
- GitHub Actions
Questions
Frequently asked questions
Still unsure? Ask us directly, a senior engineer replies within one business day.
How is custom software development priced?
It depends on scope, platforms and integrations. We price each milestone as a fixed fee after a short scoping phase, and send a written estimate within three business days of a first call.
How long does it take to build a SaaS MVP?
A focused SaaS MVP typically takes eight to sixteen weeks, with working releases from week three so you can show customers early.
Which technologies do you use?
TypeScript, React, Next.js, React Native, Flutter, Node.js, Python, Go and Postgres, on AWS, Google Cloud or Azure. We choose per project and follow your standards if you have them.
Do you build mobile apps as well as web apps?
Yes. We build iOS and Android apps with React Native or Flutter, often alongside a web app and shared backend.
Will we own the source code?
Yes. All code lives in your repositories and the intellectual property is assigned to you.
Do you offer support after launch?
Yes. We offer ongoing development and support with defined response times, or a documented, rehearsed handover to your in-house team.
Can you take over an existing codebase?
Yes. We start with a code and architecture review, stabilise the critical areas, add tests and monitoring, and then continue development or modernise step by step.
Do you build products for startups?
Yes. We build MVPs and first versions of SaaS products for founders, with an architecture that can grow and a roadmap for the releases after launch.